CONNECTING GREATER
We are a region on the rise. Highlighting the people making a real difference here. Deepening connections across our diverse communities. Playing up the places and happenings you won’t find anywhere else. Take it all in. Find what moves you. Then spread the word about what’s Greater. For others to revel in Greater, too.
TASTE GREATER
We’ve teamed up with Swiftwater Brewing Company to create a new craft beer: Makin’ Waves, an American Pale Ale that embodies the passion, creativity and taste of our region. And we raise a glass to community and Greater collaborations.
Try Makin’ Waves on tap or in its specially designed can at Swiftwater and look for packs available at local beverage retailers.
SHOW YOUR CHAMPION BADGE
Local businesses and organizations, here’s an easy way to display your Greater ROC pride and commitment to promoting our nine-county region: Place the Champion for Greater ROC logo on your website’s homepage, within an email signature, on social media and in other online or printed collateral. Your support, together with thousands of others, will help generate buzz and momentum for our Greater story.
Visit Rochester / Andy Buscemi
OUR MOMENTUM MAKERS
CREATING THE SOUND FOR GREATER ROC
LEVI BENNETT
GREATER ROCHESTER, NY
GREATER THAN YOU KNOW
Videos: 45 Fathoms Studios
Visit Rochester
is your guide to the hot spots and hidden gems all around the region.
DISCOVER GREATER
With four glorious seasons, there’s a chance to be awestruck anytime, anywhere—from serene lakeside to rolling vineyards to rising ski slopes. You’ll find the scenic therapy around Greater Rochester and the Finger Lakes good for the soul. And where are your people at? Out and about at 140+ eclectic events and festivals happening here year-round.
INNOVATE GREATER
Innovators, entrepreneurs, startups and business leaders unite here. The Greater Rochester region
is a hotbed of talent, resources and opportunity—the ideal area for business development and career growth, with bonus points for exceptional quality of life and proximity to major markets.
Rich Brainerd Photography
SEE GREATER
Greater Rochester ranks high in the minds and sources that already know. Look and learn:
RANKED
#1
FOR PATENTS PER 1,000 WORKERS
U.S. Patent and Trademark Office
BEST
SMALL CITY IN AMERICA FOR VEGANS
GREATER ROCHESTER, NY
vegnews.com, Why Rochester, New York Is The Best Small City in America for Vegans
RANKED
#1
U.S. METRO FOR CYBERSECURITY TALENT
CBRE Labor Analytics Report, 2020
LETCHWORTH STATE PARK
#1
BEST STATE PARK FOR HIKING IN THE U.S.
OutsideOnline.com, The 14 Best States for Hiking in the U.S.
RANKED
#1
U.S. METRO FOR STEM DEGREES PER CAPITA
U.S Dept. of Education
#1
MOST NEIGHBORLY CITY IN THE UNITED STATES
GREATER ROCHESTER, NY
Neighbor.com, The 2022 Most Neighborly Cities in America
CELEBRATE GREATER
Get your Greater ROC style on and show your community pride for all the good happening in our region. G>R hats and t-shirts are now available at area Wegmans stores.
LOVE GREATER
Don’t keep your Greater story to yourself. Share what’s so special to you about the Rochester, NY, region—among friends, in your workplace, around your community and on social media (and add #GreaterROC).
That’s all it takes to be a Greater ROC champion. Want to play a bigger part? Email us at info@greaterroc.com
IGNITE GREATER
Greater ROC supports ROC2025, an alliance of regional economic development partners serving Greater Rochester, NY.
Together with thousands of voices across our region, we’re generating a bolder, broader story and greater momentum for growth.