We are explorers. Experimenters. Collaborators. Greater ROC. Where inspiration ignites imagination across our 9-county region.

Discover the best of our nine-county region by visiting greaterroc.com! #GreaterROC #ROC #RochesterNY #FLX #FingerLakes …

Get to know #GreaterROC by getting to know Ashley Fico!

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Hi Rochester! I’m Ashley Fico—co-founder of @InnoQuests. Our mobile app provides amplified scavenger hunts that encourage people to solve puzzles by exploring their real-world surroundings. I live in Greece with my husband and two adorable pups, Juniper Rose and Magnolia.

I’d probably be described as energetic, adventurous and curious. Perhaps “over-caffeinated” (thanks, @neutralgroundcoffee!). I love putting my energy into learning something new. Whether it’s stand-up comedy and screenplay writing at @writersandbooks, sushi rolling at @_nykitchen or working on my climbing skills (or lack thereof!) at @bristolmtnadventures, there’s always more to learn. Next on my list is flying trapeze at @roccitycircus!

For me, Rochester is the Goldilocks of cities: just the right size. It’s big enough to find amazing artists at @rbtlaud (Mean Girls!) or @ofccreations, or spend an afternoon seeing something unique at @artisanworksny or taking visitors to @museumofplayroc. But it’s also small enough that a relaxing day of boating with family on Lake Ontario or exploring a winery is nearby!

On a typical weekend, I love a good brunch at @mullersciderhouse (keep it a secret! 😉) or a lunch at @chortkegrill. If I want something sweet, it’s @laughinggullchocolates for me, and the puppies love a special treat from @bonesdogbakery.

We knew that launching InnoQuests in Rochester would be perfect for the many amazing sights in this region, but it’s also given me even more appreciation for the people. We’re a giving and generous place where people quickly move from being strangers to supporters and friends. 

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#GreaterROC #ROC #RochesterNY #FLX #FingerLakes …