GREATER ROCHESTER, NEW YORK

ICONIC

THEN. NOW. NEXT.

THE REGION REDEFINING WHAT'S POSSIBLE

Frederick Douglass. Susan B. Anthony. Kodak. Xerox. The Erie Canal. Optics. Music. Art. Craft. Rebellion. Innovation. Some places are known for one thing.

Greater ROC is known for what happens when people refuse to accept things as they are. For generations, this region has sparked movements, launched industries, inspired creativity, and shaped ideas worldwide. Today, that same spirit lives on in the businesses being built, the communities growing stronger, and the people continuing to write what's next.

THE PUSH TO INVENT AND REINVENT

It’s in the air. The instinct to build, rebuild, invent, reinvent, and keep moving forward.

Explore Greater ROC through the people, places, and perspectives shaping our iconic past, present, and future.

James Aumer: Buffalo Photo Factory

CHANGEMAKERS IN ACTION

CREATING THE SOUND FOR GREATER ROC

LEVI BENNETT

GROWING ROOTS IN ROBOTIC AGRICULTURE

CORNELL AGRITECH

SERVING UP ECLECTIC CUISINE

RELLA OYSTERS

LAUNCHING LOVE FOR SAILING

QUANTUM SAILS

INTERPRETING LIFE WITH DANCE

ROCHESTER CITY BALLET

ELEVATING THE ART OF ICE MAKING

CRISTALLINO PREMIUM ICE

45 Fathoms Studios

#1

METRO FOR FUTURE GROWTH GREATER ROCHESTER, NY

Jump Starting America

#4

BEST CITIES
FOR FOODIES IN AMERICA

Apartment Guide

#9

BEST QUALITY
OF LIFE IN
THE NATION

U.S. News

#GREATERROC

Everyday moments. Local legends. New perspectives. See how people are experiencing Greater ROC and share your own.

CELEBRATE GREATER

Get your Greater ROC style on and show your community pride for all the good happening in our region. G>R hats and t-shirts are now available at area Wegmans stores.

Man with beard wearing the "Love Greater" t-shirt with a heart design and downtown Rochester illustration in the middle.