Greater Rochester, New York is built on grit. Abolitionists. Suffragists. Cultivators. Visionaries.


Greater ROC is an initiative of ROC2025, an alliance of regional economic development partners serving Greater Rochester. Together with thousands of voices across our region, we’re building a bolder, greater story and accelerating growth.


Everyone in our region has a part to play. Community leaders, entrepreneurs, creatives, influencers, students, neighbors, media – join us in building on greater for all across the entire region.


On social media. In your workplace. Among friends. Through the press. Around your community. Use the hashtag #GreaterROC and celebrate our region!


Greater ROC promotes the people, places, businesses and organizations that make the nine-county Greater Rochester, NY region a phenomenal place to live, work and play. The nine counties that make up Greater ROC are Genesee, Livingston, Ontario, Orleans, Monroe, Seneca, Wayne, Wyoming and Yates, each with its distinct collection of benefits that draw people to it. Greater ROC’s goal is to amplify those benefits and, in the process, convey the collective strengths that Greater ROC as a region has to offer. Through this work, we support ROC2025 and its alliance partners’ focus on business retention and expansion, business attraction, talent attraction, and downtown growth and innovation.

For people who live here, we want to remind them (or in some cases, introduce them) to the perks of living in a place that has something for everyone. For people on the outside looking in, we want them to realize the variety of lifestyles and opportunities that are made possible here in Greater ROC.

We do this by posting and sharing content on social media (Facebook, Instagram, Twitter and LinkedIn) and drawing out those connections that people may not always make. To spread the word even more, we’ll use everything from stickers to billboards to TV commercials, whatever tools we can to connect with people where they are.

Make no mistake about it: This is a GREAT place to live! We just want everyone to know it!

Join Greater