Greater Rochester, New York is built on grit. Abolitionists. Suffragists. Cultivators. Visionaries.

CREATE
GREATER

Greater ROC is an initiative of ROC2025, an alliance of regional economic development partners serving Greater Rochester. Together with thousands of voices across our region, we’re building a bolder, greater story and accelerating growth.

PLAY YOUR PART

Every day, greater is happening across our region as communities, companies and individuals become greater. Help tell the story!

A GREATER STORY

On social media. In your workplace. Among friends. Through the press. Around your community. Use the hashtag #GreaterROC and celebrate our region!

BE A CHAMPION

Everyone in our region has a part to play. Community leaders, entrepreneurs, creatives, influencers, students, neighbors, media – join us in building on greater for all across the entire region.

Join Greater