There’s a reason in every season to visit the Greater Rochester, New York region! Enjoy everything from verdant vineyards to lake beaches, tumbling waterfalls, and more than 140 exciting events. 


Visit Rochester helps you discover the Greater Rochester, New York region’s best spots, hidden gems, and must-see attractions. Explore greater in action.

140+ festivals
and events

Source: Visit Rochester / Photo credit: Andy Buscemi

12,000+ acres
of parkland

Source: Visit Rochester

rated wine
region in the U.S.

Source: USA Today

beer destination in the world


100+ wineries, breweries, and distilleries

Source: Visit Rochester

Top-10 jazz
festival in
the U.S.

Source: Jazziz Travel Guide

Second-largest children’s museum in the U.S.

Source: National Museum of Play at the Strong


Tell your Greater story with #GreaterROC

We're excited to officially announce the launch of the Upstate Eats Trail – a 225-mile journey across Upstate New York that celebrates the region’s most iconic cuisine! This online guide features the best places to enjoy these signature dishes and the stories behind them.

Rochester’s must-eat spots include:
🍽 The #GarbagePlate from Nick Tahou Hots
🍦 @abbottsfrozencustard
🍻 @geneseebrewhouse
🍎 @cityofrochesterpublicmarket
🍔 + 🌭 Hots & Ground Rounds along Lake Ontario:
• @schallersdrivein
• Don’s Original
• @billgrays

This has been such a fun collaboration with our friends at @bingthings, @visitbuffaloniagara, and @visitsyracuse to showcase the amazing regional cuisine that makes Upstate New York a food destination.

Learn more and start planning your Upstate Eats Trail road trip with the link in our bio!
#VisitROC #RochesterNY #GreaterROC #ILoveNY #ThisisROC

Let’s cheers to the weekend with a nice cold Genesee beer! 🍻
#VisitROC 📸: @geneseebrewhouse
#RochesterNY #GreaterROC #ILoveNY #ThisisROC

The Highland Park blooms look a bit different with our recent dusting of snow.
Thank you @dickbennettphotography for capturing the magic of the blending seasons.
#VisitROC #RochesterNY #GreaterROC #ILoveNY #ThisisROC

Spring is such a beautiful time to visit Rochester, NY – also known as the Flower City.

Thank you to for capturing the stunning early morning sunlight from a blooming Highland Park.
#VisitROC #RochesterNY #GreaterROC #ILoveNY #ThisisROC

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