DISCOVER GREATER.
Visit Rochester helps you discover the Greater Rochester, New York region’s best spots, hidden gems, and must-see attractions. Explore greater in action.
140+ festivals
and events
Source: Visit Rochester / Photo credit: Andy Buscemi
12,000+ acres
of parkland
Source: Visit Rochester
#1
rated wine
region in the U.S.
Source: USA Today
Top-10
beer destination in the world
Source: VinePair.com
100+ wineries, breweries, and distilleries
Source: Visit Rochester
Top-10 jazz
festival in
the U.S.
Source: Jazziz Travel Guide
Second-largest children’s museum in the U.S.
Source: National Museum of Play at the Strong
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Tell your Greater story with #GreaterROC
We're excited to officially announce the launch of the Upstate Eats Trail – a 225-mile journey across Upstate New York that celebrates the region’s most iconic cuisine! This online guide features the best places to enjoy these signature dishes and the stories behind them.
Rochester’s must-eat spots include:
🍽 The #GarbagePlate from Nick Tahou Hots
🍦 @abbottsfrozencustard
🍻 @geneseebrewhouse
🍎 @cityofrochesterpublicmarket
🍔 + 🌭 Hots & Ground Rounds along Lake Ontario:
• @schallersdrivein
• Don’s Original
• @billgrays
This has been such a fun collaboration with our friends at @bingthings, @visitbuffaloniagara, and @visitsyracuse to showcase the amazing regional cuisine that makes Upstate New York a food destination.
Learn more and start planning your Upstate Eats Trail road trip with the link in our bio!
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Let’s cheers to the weekend with a nice cold Genesee beer! 🍻
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#VisitROC 📸: @geneseebrewhouse
#RochesterNY #GreaterROC #ILoveNY #ThisisROC
The Highland Park blooms look a bit different with our recent dusting of snow.
❄️
Thank you @dickbennettphotography for capturing the magic of the blending seasons.
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#VisitROC #RochesterNY #GreaterROC #ILoveNY #ThisisROC
Spring is such a beautiful time to visit Rochester, NY – also known as the Flower City.
Thank you to @montanus.photography for capturing the stunning early morning sunlight from a blooming Highland Park.
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#VisitROC #RochesterNY #GreaterROC #ILoveNY #ThisisROC
The Flower City is blooming! @beautifulmoments514 has been busy capturing Rochester’s fragrant flowers with visits to @eastmanmuseum (📸 1) and Highland Park (📸 2).
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#VisitROC #RochesterNY #GreaterROC #ILoveNY #ThisisROC