There’s a reason in every season to visit the Greater Rochester, New York region! Enjoy everything from verdant vineyards to lake beaches, tumbling waterfalls, and more than 140 exciting events. 


Visit Rochester helps you discover the Greater Rochester, New York region’s best spots, hidden gems, and must-see attractions. Explore greater in action.

140+ festivals
and events

Source: Visit Rochester / Photo credit: Andy Buscemi

12,000+ acres
of parkland

Source: Visit Rochester

rated wine
region in the U.S.

Source: USA Today

beer destination in the world


100+ wineries, breweries, and distilleries

Source: Visit Rochester

Top-10 jazz
festival in
the U.S.

Source: Jazziz Travel Guide

Second-largest children’s museum in the U.S.

Source: National Museum of Play at the Strong


Tell your Greater story with #GreaterROC

Happy Friday Rochester! ❤️ Looking for something to do this weekend? Browse our online events calendar (link in bio). Whatever you do use #visitROC and share your Rochester experience with us!

📸: @franklyhopefull

#thisisroc #greaterroc #rochesterny #explorerochester #iloveny #ispyny #roctopshots #585 #downtownrochester #visitrochester

Fall in Rochester is like hitting the seasonal jackpot. 🍁 🎃 🍂 We created a guide to Fall in Rochester, available at the link in our bio, to help you make the most of your trip to Rochester this season. #visitROC

📸: @wickhamfarms

#VisitRochester #GreaterROC #RochesterNY #ThisisROC #explorerochester #iloveny #ispyny #585 #falltravel

Don’t forget to look out the window for some stunning views of Rochester from 2,500 feet as you prepare to land at the Frederick Douglass Greater Rochester International Airport.

#VisitROC 📸: @tomobrien57
#VisitRochester #RochesterNY #GreaterROC #ThisisROC #ILoveNY #585 #ExploreRochester

🍷Giveaway Alert 🍷

The Keuka Lake Wine Trail is the jewel of the Finger Lakes, featuring 6 member wineries, world-class wines, spectacular views and hospitality that is second to none. We’ve partnered with @keukalakewinetrail to giveaway a pair of 2021 tasting passports (valid until 12/30/21 and a $100 value) that entitles you to tastings at 6 member wineries and exclusive discounts to one lucky winner!

How to Enter:
1. LIKE this post
2. FOLLOW @visitrochester AND @keukalakewinetrail

A winner will be selected at random and announced tomorrow morning (Friday, October 8) in the comment section of this post. If you have been selected as the winner, please also check your DMs for a message from Visit Rochester asking for the best address to mail your tasting passports.

This contest is only open to U.S. residents. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

#VisitROC #KeukaLakeWineTrail

Picture-perfect skyline shot from @chrisrobinsonphotography!
#VisitROC #VisitRochester #RochesterNY #GreaterROC #ThisisROC #ILoveNY #585 #ExploreRochester

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