TOURISM

There’s a reason in every season to visit the Greater Rochester, New York region! Enjoy everything from verdant vineyards to lake beaches, tumbling waterfalls, and more than 140 exciting events. 

DISCOVER GREATER.

Visit Rochester helps you discover the Greater Rochester, New York region’s best spots, hidden gems, and must-see attractions. Explore greater in action.

140+ festivals
and events

Source: Visit Rochester / Photo credit: Andy Buscemi

12,000+ acres
of parkland

Source: Visit Rochester

#1
rated wine
region in the U.S.

Source: USA Today

Top-10
beer destination in the world

Source: VinePair.com

100+ wineries, breweries, and distilleries

Source: Visit Rochester

Top-10 jazz
festival in
the U.S.

Source: Jazziz Travel Guide

Second-largest children’s museum in the U.S.

Source: National Museum of Play at the Strong

VISIT ROCHESTER ON INSTAGRAM

Tell your Greater story with #GreaterROC

Don't forget to stop and smell the lilacs 💭

📸: @babbs222

#VisitROC #westernny #supportlocal #rochesterny #iheartroc #ispyny #supportsmallbusiness #roctopshots #thisisroc #GreaterROC

[Giveaway Alert 🚨]: To celebrate Black Button Distilling's 10 Year Anniversary, Visit Rochester is giving away a #CheersTo10Years prize pack.

Package includes two general admission tickets to the Cheers to 10 Years Party on June 2nd from 5-8 p.m. at Black Button Distilling (85 Railroad St.). Each ticket is a $50 value and includes:

-A drink ticket
-Food
-Access to the spirits sample table
-An engraved commemorative 10-year anniversary glass
-A distillery tour
-$5 Off any 750ML bottle

To enter:

1) Must be following @visitrochester and @blackbuttondistilling
2) Tag someone you want to attend the 10 year celebration with.

[Must be 21+ to enter and win. Winners will be announced 5/18.]

Cheers! 🥂

#VisitROC #cheers #BlackButtonDistilling #NYDistilled #Cheersto10Years

This contest is only open to U.S. residents. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram.

It’s a perfect day to visit us at the Lilac Festival, and grab your copy of the Greater Rochester Explore Guide 🌸

Plus, check out the Visit Rochester booth at the purple crosswalk booth for a special #CelebrateMore photo op! Hashtag #VisitROC for a chance to be featured 😉
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#VisitROC #rochesterny #thisisroc #upstateny #festivalseason #upstatenewyork #wny #rocny #rochesternewyork

We don’t mind a rainy day as long as it means even more lilacs this weekend ☔️🥳

📸: @theroamingwanderer

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#VisitROC #rochesterny #flowercity #lilac #lilacfestival #mothersday #thisisroc #roctopshots

To Do in Downtown Rochester this Weekend:

⚾️ See a @rocredwings game
🎭 Laugh along at @jimgaffigan’s The Fun Tour @rbtlaud
🍺 Drink Like a Girl to support women’s empowerment @drinklikeagirl5k
🦖 Wave goodbye to the dinos of Expedition: Dinosaur at @rocrmsc (they leave #ROC on May 1!)

📸: @james_christopher_knight

#VisitROC #rochesterny #upstateny #visitrochester #ny #weekendgetaway #thisisroc #greaterroc

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