DISCOVER GREATER.
Visit Rochester helps you discover the Greater Rochester, New York region’s best spots, hidden gems, and must-see attractions. Explore greater in action.
140+ festivals
and events
Source: Visit Rochester / Photo credit: Andy Buscemi
12,000+ acres
of parkland
Source: Visit Rochester
#1
rated wine
region in the U.S.
Source: USA Today
Top-10
beer destination in the world
Source: VinePair.com
100+ wineries, breweries, and distilleries
Source: Visit Rochester
Top-10 jazz
festival in
the U.S.
Source: Jazziz Travel Guide
Second-largest children’s museum in the U.S.
Source: National Museum of Play at the Strong
VISIT ROCHESTER ON INSTAGRAM
Tell your Greater story with #GreaterROC
Don't forget to stop and smell the lilacs 💭
📸: @babbs222
#VisitROC #westernny #supportlocal #rochesterny #iheartroc #ispyny #supportsmallbusiness #roctopshots #thisisroc #GreaterROC
[Giveaway Alert 🚨]: To celebrate Black Button Distilling's 10 Year Anniversary, Visit Rochester is giving away a #CheersTo10Years prize pack.
Package includes two general admission tickets to the Cheers to 10 Years Party on June 2nd from 5-8 p.m. at Black Button Distilling (85 Railroad St.). Each ticket is a $50 value and includes:
-A drink ticket
-Food
-Access to the spirits sample table
-An engraved commemorative 10-year anniversary glass
-A distillery tour
-$5 Off any 750ML bottle
To enter:
1) Must be following @visitrochester and @blackbuttondistilling
2) Tag someone you want to attend the 10 year celebration with.
[Must be 21+ to enter and win. Winners will be announced 5/18.]
Cheers! 🥂
#VisitROC #cheers #BlackButtonDistilling #NYDistilled #Cheersto10Years
This contest is only open to U.S. residents. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram.
It’s a perfect day to visit us at the Lilac Festival, and grab your copy of the Greater Rochester Explore Guide 🌸
Plus, check out the Visit Rochester booth at the purple crosswalk booth for a special #CelebrateMore photo op! Hashtag #VisitROC for a chance to be featured 😉
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#VisitROC #rochesterny #thisisroc #upstateny #festivalseason #upstatenewyork #wny #rocny #rochesternewyork
We don’t mind a rainy day as long as it means even more lilacs this weekend ☔️🥳
📸: @theroamingwanderer
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#VisitROC #rochesterny #flowercity #lilac #lilacfestival #mothersday #thisisroc #roctopshots
To Do in Downtown Rochester this Weekend:
⚾️ See a @rocredwings game
🎭 Laugh along at @jimgaffigan’s The Fun Tour @rbtlaud
🍺 Drink Like a Girl to support women’s empowerment @drinklikeagirl5k
🦖 Wave goodbye to the dinos of Expedition: Dinosaur at @rocrmsc (they leave #ROC on May 1!)
📸: @james_christopher_knight
#VisitROC #rochesterny #upstateny #visitrochester #ny #weekendgetaway #thisisroc #greaterroc