There’s a reason in every season to visit the Greater Rochester, New York region! Enjoy everything from verdant vineyards to lake beaches, tumbling waterfalls, and more than 140 exciting events. 


Visit Rochester helps you discover the Greater Rochester, New York region’s best spots, hidden gems, and must-see attractions. Explore greater in action.

140+ festivals
and events

Source: Visit Rochester / Photo credit: Andy Buscemi

12,000+ acres
of parkland

Source: Visit Rochester

rated wine
region in the U.S.

Source: USA Today

beer destination in the world


100+ wineries, breweries, and distilleries

Source: Visit Rochester

Top-10 jazz
festival in
the U.S.

Source: Jazziz Travel Guide

Second-largest children’s museum in the U.S.

Source: National Museum of Play at the Strong


Tell your Greater story with #GreaterROC

Happy #NationalRoséDay! We hope you’re able to celebrate by sipping on a glass (or bottle) of Rosé from the Finger Lakes.
#VisitROC #VisitRochester #RochesterNY #GreaterROC #ThisisROC #ILoveNY #585

Cheers to 10 years! 🍻 In honor of @rocbrewingco’s 10th anniversary, we’re celebrating by hosting a giveaway contest with a chance for you to win a $50 gift card to use during your next trip to the brewery.

How To Enter:
1. LIKE this post
2. FOLLOW @visitrochester AND @rocbrewingco
3. Must be 21+

A winner will be selected at random and announced tomorrow morning (Saturday, June 12) in the comment section of this post. If you have been selected as the winner, please also check your DMs for a message from Visit Rochester asking for the best address to mail your gift card.

The contest is only open to U.S. residents that are 21 years or older. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

🍩 Happy National Doughnut Day! We hope that you can celebrate by trying one – or all – of the mouthwatering options included in this local guide [LINK IN BIO] .

#VisitROC 📸: @nickiieats
#VisitRochester #RochesterNY #GreaterROC #ThisisROC #ILoveNY #585 #roceats #doughnuts #donuts

Rochester appreciation post 💜

#VisitROC 📸: @sprungphotography
#VisitRochester #RochesterNY #GreaterROC #ThisisROC #ILoveNY #585

Today we remember those who made the ultimate sacrifice for our country.

📍Vietnam Veterans Memorial of Greater Rochester in Highland Park

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